Press kit
WFD press & app information
Everything needed to write about What’s For Dinner?! accurately — facts first, adjectives optional.
Fact sheet
| Name | What's For Dinner?! — “WFD” for short. The ?! is part of the name. |
|---|---|
| What it is | What's For Dinner?! (WFD) is a meal-decision and meal-planning app that helps couples, families and households decide what to eat together — swipe on meals, match on one you both want, plan the week and build a shopping list. |
| Category | Food & drink / lifestyle; meal decisions and meal planning for shared households |
| Platforms | iOS (iPhone); Android coming soon |
| Pricing | [PLACEHOLDER: confirm pricing] |
| Availability | [PLACEHOLDER: App Store link + launch date] |
| Made by | [PLACEHOLDER: legal entity name] |
| Press contact | [PLACEHOLDER: press email] |
Boilerplate
Short
What’s For Dinner?! (WFD) is the app that ends dinner indecision: households swipe on meals, match on dinner, and get a weekly plan with a shopping list.
Long
What's For Dinner?! (WFD) is a mobile app for households that are tired of the nightly “what do you want to eat?” conversation. Instead of one person carrying the decision, everyone swipes on meal ideas — when you both love a meal, it's a match, and that's dinner. From matched meals, WFD builds a weekly dinner plan and a shopping list, cutting decision fatigue, repeat meals and last-minute takeaways. It's made for couples, families, parents and housemates who share food decisions. Available on iOS, with Android coming soon.
Brand basics
The mark is a pair of lips in a flame — hand-printed, never machine-perfect. Logotype is set in BNRockies, always in Salsa Orange (#F55B1F) or Ink (#17130E). Display type is Shrikhand; body is DM Sans. Core palette: Ink #17130E, Warm Char #211B13, Masa Cream #F4E9D3, Salsa Orange #F55B1F, Comal Yellow #FFC629. Tagline: “Death to dinner indecision.” Photography is tight, flash-lit, 11pm-craving macro — real dinners as they actually look, never food-blog styling.
Logo pack
- Wordmark — Salsa Orange (PNG)
- Wordmark — Ink (PNG)
- Wordmark — Masa Cream (PNG)
- Lips-in-flame mark — Salsa Orange (PNG)
- “In the wild” treatment — taco (PNG)
- “In the wild” treatment — burger (PNG)
Usage: use the files as supplied — one-colour knockout only, keep the mark monochrome, never split it across two colours, and no gradients, glows or drop shadows. Don’t recreate the logotype in a font; it only exists as these exports.
House rules for coverage
Please don’t invent download numbers, ratings or health claims — we don’t publish any. If a fact isn’t on this page or in the app, ask us: [PLACEHOLDER: press email].