Press kit
WFD press & app information
Everything needed to write about What’s For Dinner?! accurately; facts first, adjectives optional.
Fact sheet
| Name | What's For Dinner?!, “WFD” for short. The ?! is part of the name. |
|---|---|
| What it is | What's For Dinner?! (WFD) is a swipe-to-match dinner-decision and meal-planning app for couples, families and households: everyone swipes on meals, you match on one you both want, matches build your weekly plan, and the plan builds your shopping list. Available on iPhone and Android. |
| Category | Food & drink / lifestyle; meal decisions and meal planning for shared households |
| Platforms | iOS (iPhone) and Android |
| Pricing | Free, with optional paid premium features |
| Availability | App Store Download · Google Play Download |
| Made by | Maria and Ash (This is Bullish) |
| Press contact | hello@whatsfordinner.uk |
Boilerplate
What's For Dinner?! (WFD) was built by Maria and Ash, a busy couple of parents sick of asking the same question every night and having to coordinate on-the-fly. Born from that real pain, it's the recipe app that automates away all the mental load, decision fatigue, coordination and admin that goes into getting dinner done, every day. It's like dating for dinner, all you, and whomever you eat with, do is swipe, and WFD does the rest.
Brand basics
The mark is a licking pair of lips; hand-printed, never machine-perfect, always one colour. Logotype is set in BNRockies, always in Salsa Orange (#F55B1F) or Ink (#17130E). Display type is Shrikhand; body is DM Sans. Core palette: Ink #17130E, Warm Char #211B13, Masa Cream #F4E9D3, Salsa Orange #F55B1F, Comal Yellow #FFC629. Tagline: “Death to dinner indecision.” Photography is tight, flash-lit, 11pm-craving macro; real dinners as they actually look, never food-blog styling.
Logo pack
- Wordmark, Salsa Orange (PNG)
- Wordmark, Ink (PNG)
- Wordmark, Masa Cream (PNG)
- Lips mark, Salsa Orange (PNG)
- Lips mark, Ink (PNG)
- “In the wild” treatment, taco (PNG)
- “In the wild” treatment, burger (PNG)
Usage: use the files as supplied; one-colour knockout only, keep the mark monochrome, never split it across two colours, and no gradients, glows or drop shadows. Don’t recreate the logotype in a font; it only exists as these exports.
House rules for coverage
Please don’t invent download numbers, ratings or health claims; we don’t publish any. If a fact isn’t on this page or in the app, ask us: hello@whatsfordinner.uk.