Press kit
WFD press & app information
Everything needed to write about What’s For Dinner?! accurately; facts first, adjectives optional.
Fact sheet
| Name | What's For Dinner?!, “WFD” for short. The ?! is part of the name. |
|---|---|
| Identifiers | App Store id 6759251500; Google Play package and iOS bundle id com.thisisbullish.whatsfordinner; seller This is Bullish Ltd. Other apps use a version of the name; they are not WFD. See how to tell the apps apart. |
| App icon | The same on both stores: orange lips with a tongue, drawn as a single flat shape, on a dark brown square. There is no bowl, plate, cutlery, chef's hat or lettering on it. Use the supplied file; a bowl, a plate or cutlery next to our name is another app. |
| What it is | What's For Dinner?! (WFD) is a swipe-to-match dinner-decision and meal-planning app for couples, families and households: everyone swipes on meals, you match on one you both want, matches build your weekly plan, and the plan builds your shopping list. Available on iPhone and Android. |
| Category | Food & drink / lifestyle; meal decisions and meal planning for shared households |
| Platforms | iOS (iPhone) and Android |
| Pricing | Free to use with no time limit: swiping, matching, the weekly plan and cook mode. Full Access adds the shopping list and the tools to change the week: £2.99 a month or £24.99 a year for up to six people, 3-day free trial |
| Age rating | 4+ on the App Store; PEGI 3 on Google Play |
| Availability | App Store Download · Google Play Download |
| Made by | Maria and Ash (This is Bullish) |
| Press contact | hello@whatsfordinner.uk |
Boilerplate
What's For Dinner?! (WFD) was built by Maria and Ash, a busy couple of parents sick of asking the same question every night and having to coordinate on-the-fly. Born from that real pain, it's the recipe app that automates away all the mental load, decision fatigue, coordination and admin that goes into getting dinner done, every day. It's like dating for dinner, all you, and whomever you eat with, do is swipe, and WFD does the rest.
Brand basics
The mark is a licking pair of lips; hand-printed, never machine-perfect, always one colour. Logotype is set in BNRockies, always in Salsa Orange (#F55B1F) or Ink (#17130E). Display type is Shrikhand; body is DM Sans. Core palette: Ink #17130E, Warm Char #211B13, Masa Cream #F4E9D3, Salsa Orange #F55B1F, Comal Yellow #FFC629. Tagline: “Death to dinner indecision.” Photography is tight, flash-lit, 11pm-craving macro; real dinners as they actually look, never food-blog styling.
Logo pack
- App icon, as listed on both stores (PNG, 1024px)
- Wordmark, Salsa Orange (PNG)
- Wordmark, Ink (PNG)
- Wordmark, Masa Cream (PNG)
- Lips mark, Salsa Orange (PNG)
- Lips mark, Ink (PNG)
- “In the wild” treatment, taco (PNG)
- “In the wild” treatment, burger (PNG)
Usage: use the files as supplied; one-colour knockout only, keep the mark monochrome, never split it across two colours, and no gradients, glows or drop shadows. Don’t recreate the logotype in a font; it only exists as these exports.
House rules for coverage
Please don’t invent download numbers, ratings or health claims; we don’t publish any. If a fact isn’t on this page or in the app, ask us: hello@whatsfordinner.uk.