Terms of Service

1. Acceptance and who we are

These terms apply when you use our website or the What's For Dinner?! app. By using either, you agree to them. If you do not agree, please do not use the Service.

The Service is operated by This is Bullish, a business registered in the United Kingdom ("we", "us"). Our registered company details are available on request using the contact details in section 18.

Our Privacy Policy explains how we handle your personal data and forms part of your relationship with us. Please read it too.

2. Definitions

"Website", our marketing and content site at https://whatsfordinner.uk, including the blog and email signup form.
"App", the What's For Dinner?! mobile application, available for iOS and Android.
"WFD", the What's For Dinner?! product and brand.
"Service", the Website and the App together, including any features we add over time.

3. Using the website

You are welcome to browse the Website for personal, non-commercial use. In return, you agree not to:

scrape, harvest or bulk-download content or data from the Website;
probe, attack or attempt to gain unauthorised access to the Website or its infrastructure;
use the Website to send spam, distribute malware or otherwise abuse it or other users;
misrepresent your association with us.

3.1 Website content is general information

Articles, guides and other content on the Website (including the blog) are provided for general information only. We try to keep them accurate and up to date, but we make no promises that they are complete or current, and they are not professional advice of any kind. Do not rely on Website content as a substitute for advice from a qualified professional.

4. Using the app

4.1 Your licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to install and use the App on devices you own or control, for your household's personal use, in line with these terms and the rules of the app store you downloaded it from.

4.2 Your account

To use some features you may need an account. You agree to:

give us accurate information when you sign up and keep it up to date;
keep your login credentials secure and not share your account;
tell us promptly if you think someone has accessed your account without permission.

You are responsible for activity on your account unless it results from our failure to keep the Service secure.

4.3 Household sharing

The App lets you pair with a partner, family member or housemate to plan meals together. When you share a household:

only invite people you know and who agree to join;
be aware that household members can see shared content, such as meal plans, matches and shopping lists;
do not use household features to harass, monitor or intimidate anyone.

If you leave or are removed from a household, you may lose access to that household's shared plans.

4.4 Acceptable use

When using the App, you must not:

add meals, names, images or other content that is unlawful, offensive, or infringes someone else's rights;
reverse engineer, decompile or attempt to extract the source code of the App, except where the law expressly permits it;
interfere with the operation of the Service, or access it by automated means without our written permission;
use the Service to abuse, spam or defraud others.

5. Your content

You may add your own meals, recipes, plans and other content to the App ("your content"). You keep ownership of your content.

So that the Service can work, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce and display your content, but only as needed to operate, maintain and improve the Service (for example, syncing a meal you added so your partner can see and swipe on it). This licence ends when you delete the content or your account, except where limited copies remain in routine backups for a short period.

You are responsible for your content. Only add content you have the right to share.

6. Availability and changes to the Service

We work hard to keep the Service running, but we do not guarantee it will be uninterrupted, error-free or always available. We may need to suspend it for maintenance, updates or reasons outside our control.

The Service will evolve. We may add, change or remove features at any time. Where a change would significantly reduce what a paid feature offers, we will give you reasonable notice where we can.

7. Important: meal suitability, allergies and dietary needs; disclaimer and assumption of responsibility

Please read this section carefully. It limits our legal responsibility for meal, ingredient, allergen and dietary information, and it forms an essential part of the basis on which we make the Service available.

7.1 Nature of the Service

WFD is a meal planning and household decision-making tool. It is not a source of food safety, allergen, nutritional or medical information, and it is not marketed, designed or warranted as such. We have no knowledge of, and no control over, the ingredients you actually purchase, how any meal is prepared, cooked, stored or served, or who consumes it.

7.2 Information sources and limitations

Meal, recipe, ingredient, nutritional, allergen and dietary information appearing in or generated through the Service ("Meal Information") may be entered by users, obtained from third-party recipe sources, generated from recipe data, or classified automatically by the Service.

Unless we expressly state otherwise, Meal Information is provided "as is" and "as available", without any representation, warranty, condition or guarantee that it is accurate, complete, current, reliable or suitable for any particular person or dietary purpose.

Although the Service may apply automated rules and estimates to organise or classify meals, this does not amount to laboratory analysis, professional nutritional assessment, food certification or verification of the ingredients you ultimately purchase or use. Meal Information may contain omissions, inaccuracies, estimation errors or information that becomes outdated.

7.3 Dietary and organisational tags

The App may display tags, labels, filters and preference settings applied either by users or automatically by WFD. These features are intended to help users organise, discover and compare recipes.

Tags such as "vegetarian", "vegan", "gluten-free", "nut-free", "dairy-free" and similar descriptions must not be treated as allergen advice or as a guarantee that a meal is free from any particular ingredient, allergen or substance. Ingredients, manufacturing methods and product formulations can vary, and substitutions made when cooking may change a meal's suitability.

You remain responsible for checking original recipe sources, product packaging and ingredient labels before buying, preparing, serving or consuming a meal.

7.4 The "Clean" recipe category

"Clean" is the name of a WFD recipe category used to identify meals that meet a defined set of editorial and automatically assessed recipe criteria. It is not a medical classification, dietary certification or statement that a meal is suitable for every person.

At the time a meal is assessed, the Clean category generally requires that the recipe:

is not identified as deep-fried, breaded and fried, or primarily based on a fried convenience product;
does not contain red meat or identified processed meats;
contains a meaningful amount or variety of vegetables, fruit or legumes, subject to category-specific rules for certain meals;
contains no more than an estimated 10 grams per serving of saturated fat from the ingredients included in WFD's calculation; and
otherwise satisfies the automated classification rules used by the current version of the Service.

The saturated-fat estimate is calculated from identified quantities of ingredients such as butter, cream, cheese, soured cream, cream cheese, mayonnaise, coconut oil, pastry and suet. Coconut milk and coconut cream are not currently included in that calculation.

All calculations are estimates derived from recipe ingredient descriptions, assumed quantities, unit conversions and stated or inferred serving sizes. They are not based on laboratory testing and may differ materially from the meal actually prepared. Ingredient substitutions, portion sizes, brands, cooking methods and incomplete or ambiguous recipe information may change the result.

The Clean category is informed by selected general healthy-eating principles, but it does not represent full compliance with any particular dietary framework or recommendation. In particular, it does not comprehensively assess calories, portion size, salt, free sugars, total fat, trans fats, fibre, micronutrients or the balance of a person's overall diet.

The presence of the Clean tag does not mean that a meal is healthy, medically appropriate or nutritionally complete for a particular person. The absence of the tag does not mean that a meal is unhealthy. It means only that the meal did not meet, or could not be confirmed as meeting, every rule used by the classifier at the time of assessment.

The Clean tag and its underlying rules may be changed, refined or removed as the Service develops. You must make your own assessment of a meal's ingredients and suitability and obtain advice from an appropriately qualified healthcare or nutrition professional where necessary.

7.5 Your sole responsibility

You acknowledge and agree that you are solely responsible for:

independently verifying the ingredients, allergen content, nutritional content and suitability of any meal before purchasing ingredients, preparing, cooking, serving or consuming it, including by checking food packaging, labels and original recipe sources;
determining whether any meal is safe and appropriate for you and every person you prepare food for, having regard to their allergies, intolerances, medical conditions, age and dietary requirements (including vegetarian, vegan, halal, kosher, gluten-free or other needs);
all aspects of food handling and safety, including hygiene, preparation, cooking temperatures, storage and reheating.

Your use of any Meal Information is entirely at your own risk.

7.6 No medical, nutritional or dietary advice

Nothing in the Service constitutes, or is a substitute for, medical, nutritional, dietary or other professional advice. If you or anyone in your household has an allergy, intolerance, medical condition or specific dietary need, you must consult an appropriately qualified professional and must not rely on the Service.

7.7 Exclusion of liability for Meal Information

To the maximum extent permitted by applicable law, we exclude all liability (whether in contract, tort, including negligence, breach of statutory duty, or otherwise) for any loss, damage, injury, illness, allergic or adverse reaction, death, property damage, financial loss or other adverse consequence of any kind arising out of or in connection with:

any inaccuracy, incompleteness or error in Meal Information, however arising;
any reliance on, or interpretation of, dietary tags, labels, filters or preference settings, including treating them as allergen or dietary advice;
the selection, purchase, preparation, cooking, serving, storage or consumption of any meal planned, suggested, matched or recorded through the Service.

This exclusion does not apply to liability that cannot be excluded or limited under applicable law, as set out in section 11 (for example, liability for death or personal injury caused by our own negligence, or for fraud). Nothing in this section affects your statutory rights as a consumer.

8. Premium and purchases

Matching and your weekly plan are free to use. Some features (such as the smart shopping list, meal swaps and reordering, locked nights and busy-night planning) are part of Full Access, an optional auto-renewing subscription.

Full Access is offered as a monthly or an annual subscription. The price, billing period and any free-trial terms are always shown to you in the App before you buy, and nothing is charged without your agreement. New households may receive a free trial of Full Access; when a trial ends, you are not charged unless you choose to subscribe.

Subscriptions auto-renew until cancelled:

purchases made through the Apple App Store or Google Play are billed by Apple or Google, and their billing, refund and cancellation terms apply. Payment is charged to your App Store or Google Play account at confirmation of purchase, and your subscription renews automatically unless you cancel at least 24 hours before the end of the current period;
you can manage or cancel your subscription at any time in your App Store or Google Play account settings (on iOS: Settings > your name > Subscriptions). Deleting the App or your WFD account does not cancel a subscription;
for iOS, Apple's standard Licensed Application End User Licence Agreement applies as a minimum, and these terms apply in addition to it to the extent they are consistent with it;
as a UK or EU consumer you have statutory rights (including rights around digital content that is faulty or not as described) that these terms do not remove.

9. Intellectual property

The WFD name, logo, the App, the Website and all content we create (including designs, text and software) belong to us or our licensors. Except for the licence in section 4.1 and your rights in your own content (section 5), these terms do not give you any rights in our intellectual property. Please do not use our name or logo without our written permission.

10. Third-party app stores

You download the App from the Apple App Store or Google Play. Apple and Google are not parties to these terms and have no responsibility for the App or its content; that responsibility is ours.

For the iOS App, you acknowledge that: Apple has no obligation to provide maintenance or support for the App; Apple is not responsible for handling claims relating to the App (including product liability, legal compliance and intellectual property claims); Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you; and you must comply with the App Store's terms of service when using the App.

11. Limitation of liability

Nothing in these terms excludes or limits our liability where it would be unlawful to do so. In particular, nothing excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for your statutory rights as a consumer.

Subject to that:

we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill;
we are not responsible for loss or damage that is not foreseeable, or that results from your breaking these terms, or from events beyond our reasonable control;
we provide the Service for domestic and private use. We are not liable for business losses such as loss of profit or business opportunity;
subject to the paragraphs above, our total liability to you in connection with the Service is limited to the greater of £100 and the amounts you have paid us for the Service in the 12 months before the event giving rise to the claim.

Meals, allergens and dietary information. Section 7 (meal suitability, allergies and dietary needs) is central to how the Service works and is incorporated into this section. Without limiting section 7, and to the maximum extent permitted by applicable law, we shall have no liability whatsoever for: (a) the accuracy, completeness or suitability of any meal, recipe, ingredient, nutritional or allergen information in the Service; (b) any reliance on, or interpretation of, dietary tags or preference settings as allergen or dietary advice; or (c) any illness, injury, allergic or adverse reaction, damage, loss (including financial loss) or other negative consequence arising from the preparation, cooking, serving or consumption of any meal planned or recorded through the Service. You acknowledge that this allocation of responsibility reflects the nature of the Service, we do not and cannot know what ingredients you use or how you prepare your food, and that it is reflected in the basis on which the Service is provided.

12. Your responsibility to us

If your content or your deliberate misuse of the Service causes a third party to bring a claim against us, you agree to compensate us for losses we reasonably suffer as a direct result. This does not apply to the extent the claim arises from our own fault, and it does not affect your statutory rights as a consumer.

13. Suspension and termination

You can stop using the Service, or delete your account, at any time.

We may suspend or close your account if you seriously or repeatedly break these terms (for example, abusive behaviour, unlawful content or attempts to compromise the Service). Where reasonable, we will warn you first and give you a chance to put things right. If we discontinue the Service or a paid feature, we will give you reasonable notice and, where required by law, an appropriate refund of amounts you have prepaid.

Sections that by their nature should survive termination (including sections 5, 7, 9, 11 and 15) continue to apply.

14. Changes to these terms

We may update these terms from time to time; for example, when we launch new features or a premium tier. We will post the updated terms on this page with a new "updated" date, and for significant changes we will give you reasonable notice in the App or by email. If you keep using the Service after a change takes effect, the updated terms apply to you. If you do not agree to a change, you can stop using the Service.

15. Governing law and jurisdiction

These terms are governed by the laws of England and Wales, and the courts of England and Wales will have jurisdiction over any dispute.

If you are a consumer living elsewhere in the UK or in the EU, you also benefit from any mandatory protections of the law of the country where you live, and you may bring proceedings in your local courts. Nothing in this section takes away rights you have as a consumer under your local law.

16. Severability

If any part of these terms is found to be unenforceable, the rest of the terms remain in full effect.

17. Entire agreement

These terms, together with the Privacy Policy and any terms presented to you for specific features (such as a premium subscription), are the entire agreement between you and us for the Service. They do not affect your statutory rights.

18. Contact

Questions about these terms:

Support and data enquiries: help@whatsfordinner.uk
Everything else: hello@whatsfordinner.uk

If you need a postal address (for example, for formal correspondence), email us and we will provide one.